The Work Wear Store

As graphic designer at The Work Wear Store, I had the opportunity to define and build a brand for the company. Establishing identity included polishing the logo & logo variations, usage guidelines and fonts.

Branding, Graphic Design, Typography

I created this video to share at a presentation to capture the attention of the audience showing them our day to day process. The video was then shared on social media & even caught the eye of the local tv advertiser inquiring to shorting the video and making it a tv commercial for the store. "Shirt" Happens ended up being a fun project that brought our team together.

I wrote the script, directed our staff & helped edit the video with a videographer.

I was fortunate to work on redesigning the company business cards from the original 20 year old design.

This project was a proposed redesign of the exterior awing for the building. I worked with the awning company creating a layout that worked with the exsting awning structure that was on the builing resulting in saving costs for the company.

The Work Wear Store Facebook Re-Launch was a goal I was able to reach early in 2013 amongst working with an eager marketing intern. The re-launch include research, webinars, brainstorming, planning & execution. Coordination with a photographer for a staff photoshoot for the cover photo and printed materials were created to drive instore traffic to our page.

The Summer of BLING Glitter design contest was an opportunity to engage with our clients in store & through facebook. We generated several new followers on both facebook & our monthly newsletter along with lots of buzz. The contest allowed a fun and interactive way to introduce a new product offering. The campaign finished us in 10th place out of 80 entries.

Connected was a monthly newsletter that I started from the ground up, including layout, design and content. The newsletter was sent out to customers via email for 2 years.

I implemented the use of these tote bags to randomly selected customers purchases & orders being hand delivered. We received great feed back from customers that they felt they received special treatment shopping with us with this simple low cost promotional piece that's better for the environment than plastic bags.

You may also like